If you want nationwide reach
Choose FBA to leverage Amazon's network, Prime eligibility and fast delivery benefits.
Fulfillment Options on Amazon.in
Choose how you want to store, pack and ship your orders: FBA, Easy Ship or Self Ship.
Fulfillment by Amazon (FBA)
With FBA, you send your inventory to Amazon's fulfillment centers. Amazon stores your products, packs and ships orders to customers, and handles customer service and returns for FBA orders.
- Prime eligibility for your products, improving visibility and conversion.
- Amazon handles storage, packaging, shipping and returns.
- Ideal for sellers who want to scale quickly with minimal operational overhead.
Fulfillment options help you reach customers quickly across India.
Easy Ship
Easy Ship lets you store and pack orders at your location while Amazon arranges pickup and delivery through its logistics network.
- You control storage and packaging quality.
- Amazon-manages pickup and last-mile delivery to customers.
- Suitable for sellers who can manage packing but prefer not to handle shipping logistics.
Self Ship
With Self Ship, you handle the entire shipping process. When an order is received, you pack and ship it to the customer using your preferred courier.
- No Amazon shipping charges, but you bear full logistics costs.
- You manage returns, replacement and customer communication related to shipping.
- Best for sellers with their own strong logistics setup or local delivery network.
Choosing the Right Fulfillment Model
If you want to pack yourself
Easy Ship offers a balance where you manage packaging and Amazon handles delivery.
If you have own logistics
Self Ship is suitable if you already work with couriers or deliver locally on your own.
Fulfillment & Fees Together
Your choice of fulfillment directly influences your shipping fees, storage costs and customer experience. Review the fee comparison and pick a model aligned with your margin and growth goals.