Grow Your Business with Amazon

Use Prime, STEP and Seller University to scale from first order to a thriving online brand.

Amazon Prime for Sellers

Amazon Prime is a membership program that offers customers benefits like fast and free delivery, exclusive deals and more. For sellers, Prime is a powerful growth lever.

  • Prime customers are more likely to buy, leading to higher conversions.
  • Prime badge builds trust and encourages repeat purchases.
  • Prime-eligible products often get better visibility in search and deals.

Using FBA is one of the easiest ways to make your products Prime-eligible, as Amazon handles delivery performance to meet Prime standards.

Icons representing growth and services on Amazon.in

Programs and tools on Amazon.in help you grow from beginner to leading brand.

Amazon STEP Program

The Amazon STEP program is designed to reward sellers for providing great customer experience. As you improve your performance metrics, you move up through different levels and unlock additional benefits.

Performance-based Tiers

Sellers are classified into tiers based on key metrics like late dispatch rate, order defect rate, cancellation rate and more.

Benefits & Rewards

Higher tiers may get benefits such as fee waivers or reductions, faster disbursements, priority support and improved visibility for their offers.

Continuous Improvement

STEP encourages you to keep improving operations, packaging and customer experience to stay in higher tiers.

Seller University

Seller University is Amazon's educational resource center for sellers. It offers free training modules, videos, PDFs and webinars on a wide range of topics.

  • Step-by-step videos on registration and listing.
  • Guides on FBA, Easy Ship and Self Ship.
  • Tips for pricing, promotions and advertising (sponsored ads).
  • Best practices for customer service and brand building.

From Beginner to Millionaire

Over 15,000+ sellers have become millionaires selling on Amazon.in. Many of them started as small businesses and scaled by learning from Seller University, using FBA, and participating in programs like STEP and Prime Day deals.

See Seller Stories